Bridge the gap between artists; fiddling in their apps to schedule social posts, and fans, ready to be #first!!11!!
The client
Instantly comes from the minds surrounding some of the biggest artists in the world. They have an extensive network of industry experts who are all affected by the same issue: they don’t want to solely rely on social media to have meaningful contact with their fans. Not only does it take painstakingly long to plan releases, create content, schedule post, interact when it’s going live, maintain contact — it’s also difficult for fans who want to stay in the know on the latest updates. They are constantly having to refresh social media and might even get distracted, deepening the funnel. With this mobile app you can get instantaneous early access, that’s only the start.
Target audience
We want to target young super fans around the world that wants to stay updated; be the first to update the Discord channel or Whatsapp group. They might have dreams of becoming an artist themselves, this is that extra step to encourage them. Instantly also wants to attract great artists, who, again, attract more new super fans.
Design challenge
Every creator is different, there are already so many social media apps out there: why is this one any different? It’s important to create intrinsic motivation to keep using the app.
UX services
- User research
- Remote collaboration session
- Intro to A/B testing workshop
- Information architecture
- Remote design hand-off
- Wireframes through 5 iterations
- Responsive design
- Technical hand-off
- Internal QA
- Project management
Conducted
2021
Piecing together what fans really want
Having previous experience conducting all the User Research, UX Design and being part of Team Branding for Martin Garrix was all the experience necessary to create an app for the Super Fan. It’s a fairly relatable persona as well, to some capacity every one can empathise with the sentiment.
This doesn’t equate nor justify to a lessened UX scope, there should always be a foundation of patterns, wireframes, goal post setting and usability interviews involved. We held the artist management team accountable, as they knew their target audience the best. The insights were based on analysing who came to buy the VIP meet & greet tickets.
Amazing concept to further expand
There lies so much potential in Instantly, I’m still a member and get notifications for some artists. It really saves me time, not having to look up gigs and artists, not having the specific apps on my work phone to distract me. I can just tap and interact! We wanted to expand the Instantlyverse further with early access to merchandise, profile badges, geo-hacking capabilities, video calling, an easy to use desktop version for creators on the go. So much!
Please support the app in the appstore if you can, it’s from a small group of creators 🙂
Other projects:
Thank you for taking your time here.
If you have questions, don't hesitate to contact me through the means stated below.
- +31 (6) 40846561
- Schedule a remote call
- Resume