Creating a delicious approach to business for chatbot marketeers at Watermelon.
The client
Watermelon is stationed in Utrecht, they’re focused on sustainable business practises. The most prominent solution is a chatbot builder that alleviates small businesses of helpdesk stress. The people that make up the culture (the melons 
) adhere to supreme customer success standards.
Target audience
The website is optimised for desktop & mobile to easily reach small business-owners. They want to focus on their business and alleviate any customer service hick-ups. The average user is not very technical so a ‘practise what we preach’ mentality was instilled in the website so users could experience a great chatbot experience.
Design challenge
This is not your everyday SaaS, the company has a lot of personality and the previous website wasn’t reflecting that at all. The new platform was to strike a balance between showing product & service provider.
UX services
User research
Journey maps
Data analysis
Design thinking workshop
Persona creation
A/B designs
Heatmapping
Content creation
Information architecture
Responsive wireframing
Hand-off
Conducted
2020
Key results
What has been the most amazing result is how seamlessly the style and screens worked for users wanting to automate their customer service requests and now integrates very well with the new demands of the AI market.
Thanks to data analysis (especially the Hotjar data that showed red-hot activity on hidden pop-ups explaining AI-centred language that the user didn’t understand yet), service design thinking, focus on customer journeys and sustainable design practises; Watermelon continues to evolve and fit the market.
Client cases
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